Fortescue
November 2, 2023
Tracking Back
MTV
Motion Graphics, Entertainment
- Concept Development
- Script Writing
- Storyboarding
- Character Design
- Casting
- Animation
- Mastering
- Post-Production
Creative Challenge
Unlike all of our yearbooks, this is a project we love looking back on. MTV2 approached us to design and animate funky graphics to intertwine within pop-singer Bebe Rexha’s new mini-documentary. The network strives to uphold a “young” and “modern” reputation, so we designed the video package with a similar vibe in mind. From everything from the show opening and motion graphics to title and transition sequences, we’re proud of the work that we did for MTV2 and Bebe Rexha as well as the chance for our work to be viewed on national television.
The Mission
MTV2 met with our Creative Director Shahir who recommended us for an upcoming project in need of a graphics package. This would include title cards, transitions, and funky graphics to intertwine within pop-singer Bebe Rexha’s mini-documentary. The network strives to be “young” and “modern” so our work needed to reflect that. After reviewing our previous work, they determined that we were fit to carry out this job.
What's in the Name?
Initially, the working title for the project was, “10 Things You Should Know About Me.” The initial concept was to emphasize the number “10” to make a countdown format for the show to follow. This title denotes a light hearted, happy vibe. To match this, we conceived several bright, colorful logos with varied fonts, cases, shapes, and levels of transparency. Though these designs ultimately weren’t chosen, it gave us a great opportunity to flex our creative muscles and conceive several different avenues for our clients to look at. What was even better was that in this first stage MTV2 gave us a lot of creative freedom as we sought to instill some unique imagery in the product. We designed four concepts and each concept had a logo that corresponded with the style. Our ideas included vibrant nebulous backgrounds, eye catching lower-thirds and upper-thirds.
Process
At first, MTV2 liked the idea of having graphics trail behind Bebe as she walked. This led to a sequence of colors behind her that we made sure paralleled the logo that would appear at the end of this introduction. With our creative juices flowing, we set aside some ideas for how to incorporate what we made into transitions later on.
As with any project, nothing is set in place in the planning stage. After submitting our work to MTV2, they told us that they wanted to go in a different direction that was a little more cohesive with their brand. Specifically, they wanted our visuals to have a more organic feel. We went back to the drawing board and came up with some intricate black and white, hand-drawn typography. To make it look more authentic, we felt it would be a nice touch to show a person drawing the logo onto a t-shirt. MTV2 felt that, while they enjoyed these title cards as well, that they appeared a little to artsy for their product.
As with any project, nothing is set in place in the planning stage. After submitting our work to MTV2, they told us that they wanted to go in a different direction that was a little more cohesive with their brand. Specifically, they wanted our visuals to have a more organic feel. We went back to the drawing board and came up with some intricate black and white, hand-drawn typography. To make it look more authentic, we felt it would be a nice touch to show a person drawing the logo onto a t-shirt. MTV2 felt that, while they enjoyed these title cards as well, that they appeared a little to artsy for their product.
Simplicity won out and our logo was chosen! We kept purple and yellow, chose a straight font, incorporated an arrow, and included the MTV2 logo in the corner
Transitions
As with any project, nothing is set in place in the planning stage. After submitting our work to MTV2, they told us that they wanted to go in a different direction that was a little more cohesive with their brand. Specifically, they wanted our visuals to have a more organic feel. We went back to the drawing board and came up with some intricate black and white, hand-drawn typography. To make it look more authentic, we felt it would be a nice touch to show a person drawing the logo onto a t-shirt. MTV2 felt that, while they enjoyed these title cards as well, that they appeared a little to artsy for their product.
Graphics
The Verdict
We’re very proud of the work that we did for MTV2 and Bebe Rexha. Through careful planning and collaboration with our client, we were able to contribute to the product in meaningful ways reflective of their message.
We’re proud that our work got the chance to be viewed on national television. We wish nothing but the best for our client and Bebe. Unlike all of our yearbooks, this was one we actually want to look back on.
"They were effortless and easy to communicate with. The video garnered over 300,000 views across all of the client's channels, exceeding their expectations. Fox & Co developed a clear timeline and stuck to it. They communicated clearly and professionally, addressed all issues and concerns quickly, and delivered on time and within budget.”
Daryne Begbie, Event & Sponsorship DirectorNZ Institute of Architects 
“Fox&Co. are absolute heroes in our world, taking our rough concepts for an animation idea and turning into absolute visual gold!”
Patrick ShepherdCEO, One Percent Collective
“Working with FOX & CO was a delight from the start to the finish. Amazing communication, talented writers, animators and all round good people. Highly recommend them. They were flexible and delivered!”
Jessica Manins, Co-CEO and Co-FounderBeyond Studio
“A fantastic company to work with. On a number of occasions now the team at Fox&Co have turned our ideas into beautiful, memorable videos that we're proud to share with our online audiences.”
Matthew Tonks, Senior Digital AdviserWW100
“The video produced by Fox & Co was well-received by both the board and end clients. The team was very professional, fun to work with, and creative. Throughout the engagement, they were responsive, flexible, accommodating, and timely with deliveries.”
Minh Dong, Creative LeadBlueRock
“Thanks so much, Fox&Co, for the beautiful work and for making the process so enjoyable and easy. Together we’ve created assets of genuine value to our business that our team will be able to use on an ongoing basis in the promotion of our products.”
Gina Goad, Design CoachSnapper Services Limited
“Fox&Co have delivered and exceeded our expectations for four seasons of our show.
They’re a key part of our family”
Annie GilliesExecutive Producer, MTV’s WILD N OUT
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