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September 27, 2023
Golden Road Fruit Cart Seltzer
Anheuser-Busch
2D ANIMATION, Social Media
Campaign, Commercial
2D ANIMATION, Social Media
Campaign, Commercial
- Concept Development
- Script Writing
- Storyboarding
- Character Design
- Casting
- Animation
- Mastering
- Post-Production
Creative Challenge
Anheuser-Busch approached Fox&Co to create a series of social media videos for the release of their new refreshing hard seltzers inspired by the iconic fruit cart vendors of Los Angeles. In a ‘Grab a Seltzer and meet us at the pool’ themed series, our challenge was to bring the colourful, vibrant world of the Fruit Cart Seltzer to life through a series of animated social videos.
Our Solution
In keeping with the vibrancy of the Golden Road brand, Fox&Co worked to keep the elements of the design aesthetic but introduce the bright and bubbly features of the seltzer into each animation. The design approach was stylished, considered and lush. Fun, yet mature. We aimed to create a flexible design and illustration that encapsulated the movement and vibrancy of the liquid housed within the can. The first step was to create an organic and fresh look for the Seltzer, that screamed ‘we’re the new kid on the block’. Fox&Co collectively rallied behind pop art style images that burst from the screen into the audience’s imagination, taking them on a visionary escape.
Along with the animated graphics, Fox&Co developed an audio bed that complimented each of the social animations to establish a sense of familiarity through the introduction of a common thread through music and sound design. Fox&Co delivered an animation series bringing a pool party to life in multiple formats for social media.
Storyboards
Styleframes
Frame by Frame Animation Process
"They were effortless and easy to communicate with. The video garnered over 300,000 views across all of the client's channels, exceeding their expectations. Fox & Co developed a clear timeline and stuck to it. They communicated clearly and professionally, addressed all issues and concerns quickly, and delivered on time and within budget.”
Daryne Begbie, Event & Sponsorship DirectorNZ Institute of Architects 
“Fox&Co. are absolute heroes in our world, taking our rough concepts for an animation idea and turning into absolute visual gold!”
Patrick ShepherdCEO, One Percent Collective
“Working with FOX & CO was a delight from the start to the finish. Amazing communication, talented writers, animators and all round good people. Highly recommend them. They were flexible and delivered!”
Jessica Manins, Co-CEO and Co-FounderBeyond Studio
“A fantastic company to work with. On a number of occasions now the team at Fox&Co have turned our ideas into beautiful, memorable videos that we're proud to share with our online audiences.”
Matthew Tonks, Senior Digital AdviserWW100
“The video produced by Fox & Co was well-received by both the board and end clients. The team was very professional, fun to work with, and creative. Throughout the engagement, they were responsive, flexible, accommodating, and timely with deliveries.”
Minh Dong, Creative LeadBlueRock
“Thanks so much, Fox&Co, for the beautiful work and for making the process so enjoyable and easy. Together we’ve created assets of genuine value to our business that our team will be able to use on an ongoing basis in the promotion of our products.”
Gina Goad, Design CoachSnapper Services Limited
“Fox&Co have delivered and exceeded our expectations for four seasons of our show.
They’re a key part of our family”
Annie GilliesExecutive Producer, MTV’s WILD N OUT
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