

Golden Road Fruit Cart Seltzer
2D ANIMATION, Social Media
Campaign, Commercial
- Concept Development
- Script Writing
- Storyboarding
- Character Design
- Casting
- Animation
- Mastering
- Post-Production
Creative Challenge
Our Solution
In keeping with the vibrancy of the Golden Road brand, Fox&Co worked to keep the elements of the design aesthetic but introduce the bright and bubbly features of the seltzer into each animation. The design approach was stylished, considered and lush. Fun, yet mature. We aimed to create a flexible design and illustration that encapsulated the movement and vibrancy of the liquid housed within the can. The first step was to create an organic and fresh look for the Seltzer, that screamed ‘we’re the new kid on the block’. Fox&Co collectively rallied behind pop art style images that burst from the screen into the audience’s imagination, taking them on a visionary escape.
Along with the animated graphics, Fox&Co developed an audio bed that complimented each of the social animations to establish a sense of familiarity through the introduction of a common thread through music and sound design. Fox&Co delivered an animation series bringing a pool party to life in multiple formats for social media.










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