Always aspiring to stay ahead of trends in the creative industry, we’ve had our eye on the the AR/VR space for a while now. Recently though, we decided that keeping tabs wasn’t enough and we were eager to get directly involved. Fast-forward to an introduction from a friend and Fox&Co was soon in talks with Plattar, an AR company who’s platform has been coined as the world’s simplest augmented reality creator.
So what exactly is AR? By definition, augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world when viewed through a device (such as a smartphone or tablet), thus creating an enhanced version of reality.
However, AR always seemed like a faraway concept that wasn’t attainable for companies who didn’t have a massive marketing or R&D budget. But nowadays that couldn’t be more further from the truth. With the rush of different platforms to the market, everyone is capable of having this technology at their fingertips, us included.
After working on a few projects with Plattar, we decided to have some fun of our own. As a motion design studio, we have years of designing 2D and 3D models and characters under our belt, so why not take it a step further and launch them into the AR world? With the help of the Plattar app, that’s exactly what we did.
Check out the pictures below to see how we brought the Fox&Co critters to life in AR.
Or better yet, download the Plattar app, scan the image below and see for yourself!
1. Go to the app store on your phone
2. Download the Plattar app
3. Open the app on your phone and press “Start scanning”
4. Scan the front of this card image (be patient it might take a little)
5. Watch the magic unfold!