Being a new player in the startup world is challenging, especially if nobody knows what you’re actually doing. To have a great idea is one thing, but communicating its benefits to potential customers is something quite different, and often, something very difficult. Let’s have a look at your options of how you can explain your business or idea in a simple and engaging way.
The easiest (but not usually the most efficient) choice is to explain your business in written words. It has to be engaging and interesting, so people won’t stop reading halfway through. You could spice it up with nice graphics to keep your audience’s attention, or even throw in infographics that explain your process or services. But if you really want to engage with your audience, you need to do more. This is where explainer videos come in. They’re a great way to show who you are and what you’re passionate about. They’re especially useful to present complex information in simple words and stunning visuals.
So why do explainer videos work so well?
Many companies have good quality content on their websites, but still, people bounce off again in a matter of seconds. The problem is very human: We get bored too easily. Our average attention span is about 8 seconds – even less than a goldfish! Today, a website needs to grab the visitor’s attention right away to avoid being closed and forgotten. Videos excel at this – they can be very eye-catching – just think of all the colours, images, motion and even sounds that grabs the audience's attention.
You don't need to go overboard with your visuals. Even a minimalistic design will work wonders if designed well, as you can see in the example below.
Explainer videos save time. A 90-second video can show and tell you so much more than a few paragraphs of plain text because the viewer responds with more than one sense. We tend to remember information that we see and hear better than the one we read or hear only. Motion graphics use this fact to their advantage.
Another great benefit of explainer videos is that they can be easily shared across social media. You probably won’t ever see a written account of the benefits of optical HD lenses shared on Facebook, but a funky video that shows them? For sure!
You’ll be able to see an increase in conversion rates, even more so if your video goes viral.
More than that, they give you the opportunity to really show your personality and share your story with the world. This not only allows you to reinforce your brand image but also to connect with your customers on an emotional level. And after all, this is what motivates people to engage with you.
Nowadays, the possibilities of motion graphics are endless. At Fox&Co, we love to tell complex stories through visual journeys that make sense to everyone. If you feel like you’ve got some work to do in this area and want to bring your content to life, we’d love to hear from you.