Working with Fly on the Wall and YouTube Originals we created a digital broadcast package for the third installment of the Bear Witness: Take Action series, which saw Black YouTube creators explore issues and stories through Black Creators’ perspectives, in a six-part series centered around race, culture and everything in between.
In keeping with the show's efforts to support the Black Lives Matter movement, our intro sequence highlighted each other creators within the series through a series of illustrated portraits and incorporating an overall visual treatment that aligned with the show’s wider marketing materials.
This project is yet another example of how we strive to produce content that supports our clients efforts to create meaningful contributions in raising awareness around important social issues.
Produced & Directed by: Fox&Co Design
Executive Producer: Shahir Daud
Creative Direction: Phyo Thu
Art Direction: Freddie Hottinger
Producer: Angelique Thorne
Design: Sissi Nguyen
Animation: Freddie Hottinger, Sissi Nguyen
Audio and Sound Design: Fox&Co Design